Faux fur short black cardigan with feather details
Our model wears size S/IT42/FR38
AINEA is the name sometimes given by Italian children to unknown things they fear. AINEA is the name of a new brand of clothing for men and women designed by a creative team of the industrial textile company Lanificio Becagli. AINEA is the ambition to provide a vision, a strategy and a totally new methodology to fashion collections, in a world radically changed by the Internet and the global market. The brand suggests to face the challenge without fear, with the awareness that the change, quicker than ever, is the only pivot around which any project rotates. AINEA is based on a pure Made in Italy manufacturing. Techniques, production timing and delivery are aimed at markedly change the traditional seasonality of the past. The objective is to shuffle the cards of the game to satisfy the new demands of the market. Throughout the year special projects and capsule collection will be designed in collaboration with retail and e-commerce with a product dynamic targeting uninterrupted new propositions for contemporary consumers.